Synchrony Unveils New Website As Part Of New Brand Strategy

(Roanoke, VA, September 15, 2009) – Synchrony, Inc., the technology leader in improving the performance and reliability of high performance rotating machinery and power conversion systems, announced the launch of its new web site, http://www.synchrony.com, at the 38th Turbomachinery Symposium in Houston, Texas. The new Synchrony.com site showcases a fresh corporate logo and design, supporting its spirit of bold innovation and engineering excellence in its product line of clean, frictionless magnetic bearings and high-speed drive trains. The company is the recent recipient of the prestigious R&D 100 award for its Fusion® magnetic bearing, which is creating new opportunities for integration into motors, generators, pumps, compressors, fans, and blowers - key participants represented at the Turbomachinery Symposium.

"The Turbomachinery Symposium is the premiere forum for us to launch our new website and corporate identity," said Synchrony President and Chief Executive Victor Iannello. "The milestones we've reached with our Fusion® line and other world-class products are now matched with a strong brand platform and a greater focus on providing value for our customers."

The new site will host a knowledge center, providing detailed educational materials for better understanding of the advanced technologies behind Synchrony's products - providing leadership in developing and delivering world-class products for improving the performance of rotating machinery. The site will also feature a regular blog feed with commentary and analysis on the latest industry news from Synchrony President and CEO Victor Iannello.

The new web site and corporate strategy also showcase Synchrony's pioneering efforts in offering a standardized product line - including product specifications for a broad range of available sizes and levels of performance. Synchrony's focus on standardized products, improved performance, and ease of integration is further strengthened with specific content within key markets for applications using magnetic bearings products and high speed motors and generators - all part of Synchrony's educational goals for increasing the knowledge and understanding of the technological advances in magnetic bearing technology.

"These changes demonstrate our forward-thinking views," Iannello concluded. "Synchrony remains focused on our primary mission of improving rotating machinery and power conversion systems, maximizing customer ROI, energy savings and benefit to the environment."

Founded in 1993, Synchrony brings a spirit of engineering excellence, bold innovation and creativity to improving rotating machinery and power conversion systems. The company develops and delivers world-class products that maximize the ROI, energy savings, and environmental benefit of its customers’ machines. Synchrony is headquartered in Roanoke, Virginia.