May 25, 2016, 4:20 PM EDT
A Split ScreenDOWNLOAD
This report by Forbes Insights, in association with Synchrony Financial, is based on a survey of 250 retail executives, with almost half being CEOs or business owners. They came from companies with sales of at least $100 million. Sixty-four percent had revenues of more than $500 million, and 19% had sales of more than $10 billion. They represented all major sectors of big-purchase retailing, including appliances and electronics, automotive, home furnishings, and outdoor and sports equipment.
Table of Contents
Online Information and a Human Touch
This paper analyzes how retailers feel about their customers’ shopping attitudes and preferences, discusses retailers’ readiness for the omnichannel shopping environment and looks at ways to increase their competitive advantage.