November 6, 2015, 3:53 PM EST
How beacons work and why they matter
Source: Business Insider
Retailers are using technology in new ways to improve the shopping experience at their stores. One key component of this is beacons, which use a person's mobile device to customize the shopping experience. Find out more in this video in which Maya Mikhailov, cofounder and CMO of GPShopper, explains how beacons work and why they matter.
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