Press Release
October 8, 2025, 9:00 AM EDT
Synchrony Powers Team’s Off-Road Rally Dream with 2025 Rebelle Rally Sponsorship
Company’s Support Underscores Its Commitment to Expanding Opportunities for Women in Motorsports
STAMFORD, Conn. – October 8, 2025 – Synchrony (NYSE: SYF), a leading consumer financial services company, today announced it will sponsor a driver team competing in the 2025 Rebelle Rally, the first women’s off-road navigation rally in the United States.
Celebrating its tenth year, the Rebelle Rally is an eight-day (October 8-18), 2,500-kilometer competition spanning the Nevada and California desert. Unlike traditional races, the rally emphasizes navigation, endurance, and teamwork over speed, with competitors relying solely on maps, compasses, and roadbooks.
Synchrony will support a team led by driver Sam Russo and navigator Lauren McCullough. Synchrony is contributing to the team’s entry fees and providing a custom Synchrony Car Care vehicle wrap. Both Russo and McCullough are first-time participants in the rally, which was made possible in part by Synchrony’s sponsorship.
“The Rebelle Rally is an event we’ve all circled on our calendars, and Synchrony’s support has turned a dream into reality for us,” said Russo. “We are looking forward to not only challenging ourselves and competing against the other teams but helping promote the event to celebrate women racers,” said McCullough.
“This sponsorship demonstrates our commitment to the auto industry and to creating opportunities for underrepresented groups, particularly women,” said Curtis Howse, executive vice president & CEO, Home & Auto at Synchrony. “The women who organize and compete in the Rebelle Rally show extraordinary passion and courage, and Synchrony is proud to support them in this incredible eight-day journey.”
The Rebelle Rally sponsorship aligns with Synchrony’s commitment to consumers through the Synchrony Auto Network, which offers the Synchrony Car Care credit card a card dedicated to automotive purchases with no annual fee. The Synchrony Car Care card is accepted at over one million auto merchant locations nationwide, including gas stations, and provides convenient promotional financing to help drivers manage repairs and maintenance with confidence. The Synchrony Car Care card helps keep drivers moving, whether it’s on their daily commutes, a cross-country road trip or an off-road race.
The sponsorship also builds on Synchrony’s cross-platform efforts to expand women’s participation in off-road events. Earlier this year, Synchrony sponsored the Babes in The Dirt 2025 Off-Road Adventure Series.
About the Rebelle Rally
Founded in 2016, the Rebelle Rally is the first women’s off-road navigation rally raid in the U.S. Spanning over 1,500 miles of rugged terrain, it challenges participants to navigate with precision and resilience, using only traditional navigation tools. Now entering its 10th year, the Rebelle Rally has become a premier event showcasing the skill, teamwork, and determination of women in motorsport.
About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country’s most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country’s #2 Best Company to Work For® by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
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