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Understand your digital performance and benchmark against your competition

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Gain insights on how macroeconomic trends may impact your business

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82%

of consumersread online review for local businesses1

29%

of local searchclicks go to the position #1 result2

<2%

of all clicksgo to search results listed beyond page one2

39%

of customers only trust brands if they have interacted with them on social platforms3
 

76%

of people trustonline reviews as much as recommendations from family and friends1

15%

of how Googleranks a business are made up of reviews signals4

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The tools made available by Synchrony Business Solutions™ Analytics are provided by third parties. Images are for illustrative purposes only.

1Chatmeter, How do consumers show brand love?, 2023

2First Page Sage, Google Click-Through Rates (CTRs) by Ranking Position in 2025

3Backlinko, We Analyzed 4 Million Google Search Results. Here’s What We Learned About Organic Click Through Rate, 2025

4BrightLocal, Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored

5Sprout Social, 8 ways customers interact and engage with your brand on social, 2024