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Michelle Romero: Michelle.Romero@syf.com Tyler Allen: Tyler.Allen@syf.com
Press Release
February 17, 2026, 9:00 AM EST
Understanding Actual Costs Helps Car Owners Better Plan for Expenses and Manage Budgets
Key Highlights:
STAMFORD, Conn., February 17, 2026 — Synchrony’s (NYSE: SYF) new Cost of Car Ownership survey reveals drivers are paying nearly 167% more per year than expected to keep their current vehicles on the road.1 This $4,565 discrepancy between estimated and actual costs could place an additional burden on household budgets and weigh on consumer spending in other categories.
According to Kelley Blue Book, the average sale price of a new car hit a record $50,080 in 2025. With rising tariffs and broader economic uncertainty adding further pressure, many consumers are rethinking their buying decisions. In a 2024 study, nearly 60% of Americans said they were choosing to keep their vehicles longer to avoid the financial burden of a new purchase.
Synchrony’s Cost of Car Ownership survey found that even those forgoing a new car purchase are still spending more on maintenance and other auto-related expenses than they expect. Excluding loan and lease payments, car owners estimate spending $2,738 annually on their vehicle. However, the survey shows the actual yearly total is $7,303. These figures are even higher for younger drivers, with Millennials and Gen Z spending $10,101 and $9,984 per year, respectively.
“The disparity between perceived and actual spending can create real financial strain for drivers who may not be budgeting for the true cost of car ownership,” said Curtis Howse, EVP & CEO, Home and Auto, Synchrony. “That’s why becoming informed about the full scope of car ownership costs and planning ahead for how to pay for them is essential. Access to flexible financing can help ease that affordability burden, allowing drivers to handle routine maintenance and address unexpected repairs without making difficult financial trade-offs.”
Other key insights from Synchrony’s Cost of Car Ownership survey include:
Synchrony’s Cost of Car Ownership survey was a quantitative online survey of 1,030 consumers aged 18+ from around the United States, fielded in partnership with the Ask Suzy platform, which gathers real-time feedback from the general population. All survey respondents were self-reported to be financially responsible for the general costs and upkeep of at least one passenger vehicle that they owned or leased.
To help manage the costs of car ownership, the Synchrony Car Care Credit Card offers drivers a flexible financing solution designed specifically for auto maintenance, tires, repairs, insurance and related expenses. With special financing options and no annual fee2, the card provides consumers the ability to spread out payments over time, helping to make it easier to handle routine upkeep and unexpected repairs without disrupting their monthly budgets. The Synchrony Car Care Credit Card covers things drivers need to stay on the road, including tires, tolls, parking, gas, EV charging, car registration, insurance and more and is also accepted at more than one million auto merchant locations nationwide3.
FAQ
How much do drivers underestimate annual car costs?
Synchrony’s survey found a $4,465 gap between what drivers expect to spend and what they actually spend each year. Owners estimate $2,738, but real annual costs average $7,303 (excluding loan/lease payments). Younger drivers pay even more, around $10,000 per year.
What expenses make up the true cost of owning a car?
Gas and insurance are the largest annual expenses at $1,956 and $1,730 respectively, each year. Other key costs include maintenance ($622), service/repairs ($659), tires ($377), and parts/accessories ($240), plus ongoing items tolls, parking, and car washes. These figures exclude loan or lease payments.
What financing options can help make ownership more affordable?
The Synchrony Car Care Credit Card offers six months promotional financing on eligible purchases of $199 or more4, letting cardholders spread payments over time.
About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is honored to be ranked the #2 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
Contact:
Lauren Devilbiss Synchrony Jeanette.Lewis@syf.com
1Ask SUZY – Synchrony’s Cost of Car Ownership Pulse, July ‘25
2New Accounts as of 7/31/25: Purchase APR 34.99%. Penalty APR 39.99%. Min Interest Charge $2. Existing cardholders: See your credit card agreement terms.
3Subject to credit approval. Valid everywhere Synchrony Car Care is accepted in the U.S., including Puerto Rico. Visit synchrony.com/carcare for merchant locations.
4Subject to credit approval. Minimum monthly payments required. See synchrony.com/carcare for Promotional Financing details and merchant locations. Gas station purchases are not eligible for Promotional Financing.