Streamlined Design Saves Dealers Time and Simplifies Purchases

STAMFORD, Conn. – August 24, 2023 – Synchrony (NYSE: SYF), a premier consumer financial services company, today announced the new All-in Advance Structure, designed to make purchasing powersports and other outdoor equipment faster and easier. The new advance structure streamlines the loan application process to three fields, dramatically reducing the amount of time needed to complete an application.

With its new All-in Advance Structure, Synchrony reduces the information dealers and customers must provide in a new application, shrinking the advance structure fields from 13 to only three easy-to-understand lines. As a result, dealers can accelerate the financing process so customers can enjoy their purchase sooner.

“Good design of products and features makes for good business. During the past few years, the purchasing experience has transformed for both the dealer and the customer with a core focus on fast and easy experiences,” said Darrell Owens, SVP and Head of Lifestyle Platform, Synchrony. “Removing the friction is the goal with our new All-in Advance Structure, so in-store experts can focus on what they do best and leverage their expertise to connect each customer to the product best aligned to their needs.”

Once their initial purchase is completed, customers can also leverage the Synchrony Outdoors Credit Card to finance key aftermarket purchases. These include parts, garments, accessories, and services (PGAS).

The new advance structure is available now to all Synchrony powersports, trailer, marine and outdoor power equipment customers across the U.S. To learn more about Synchrony Outdoors, visit www.MySynchrony.com/Outdoors. 

About Synchrony

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise, and scale encompass a broad spectrum of industries, including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet, and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice. For more information, visit www.synchrony.com and Twitter @Synchrony.

Contact

Lauren Devilbiss
Lauren.Devilbiss@syf.com
240-814-5825